Measure content strategy success

Observe your self-service performance in real-time. Understand your user's journey better with user activity tracking and interactive flows. Unearth the gaps in your content strategy and improve.

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Measure self-service content strategy and digital experience success
Measure self-service performance based on how users interact with your flows
self-service performance

Measure how users interact with your flows

Understand high-level self-service performance including abandonments, escalations, and resolutions across all self-service flows.

Observe self-service trends over weeks, months, quarters, and years to make sure you are moving in the right direction.

content strategy performance

Learn how to improve your content strategy

Measure the effectiveness of your different forms of self-service articles and guides.

Leverage the ability to see:

  • Structured and unstructured feedback
  • Which self-service guides led to resolutions or escalations
  • And which guides were most and least viewed
Learn how to improve your self service content strategy
improve your fedderated search and faceted search functions
Search performance

Learn what users are searching for and what results they're finding

See what terms users are searching for and if those searches come up empty.

Create new content to close any gaps or update search tags to help existing content show up in more results.

optimize your digital experience

Evolve your digital content strategy as your company grows

Continuously improve the user experience through testing and optimization.

By testing and discovering why your contacts are happening, you can optimize by filling any content gaps to best prevent contacts from happening.

test and optimize your digital content strategy to scale with company growth
Learn from user behavior which content strategies deliver the best outcomes.
Self-learning

Learn from user behavior which content delivers the best outcomes.

With self-learning, capture data from all interactions and apply resulting insights to personalized experiences across all of your self-service material.

Receive automatically tuned intelligent self-service recommendations to ensure the right content, self-service transactions, and best contact options always rise to the top.

Insights and feedback

Gain valuable data on customer needs

Understanding where your users get stuck, what they search for, how they engage with your content, what they find and don't find, where they abandon self-service flows, and in what context they ask for additional assistance from customer support is key to how you improve.  

Receive valuable insight into what users want and what their underlying reasons for abandonment and escalation are. Track shifting customer needs, feedback, and self-service rates to quickly design, update, or curate new flows and content.

Understand customer insights and feedback to improve your content strategy